Facebook Advertising
Facebook is well known as the most popular social media network on the Internet today. Its fame continues to spread with a demand in online marketing where aggressive and innovative business owners and marketers are deploying Facebook advertising marketing to reach more targeted audience as web traffic to their websites.
A further extension to Facebook marketing is Facebook advertising that is growing popular where specific online advertising is targeted at niche Facebook audiences that would benefit the brand and business operations. Indeed, Facebook advertising comprises versatile dynamics that no marketer or business owner could afford to skip today.
Facebook advertising includes the ability to identify specific target audience, track and measure the effectiveness of selected ads, modify ads in response to changing market trends and consumer behavior. For the optimal results, marketers and business owners who engage in Facebook Advertising must apply the following 10 impactful tips.
Tip#1 ? Have a Clear Goal
Every successful business requires a clear goal that could be achieved to motivate the marketer or business owner. A simple goal could be set for new and small businesses while bigger market players would have more challenging goals. Nevertheless, the set goal would probably include more web traffic to be generated and higher sales that would boost business bottom lines via Facebook advertising.
A clear goal would help marketers or business owners become more focused to expend their energy, time and cost wisely to reap optimal results at the end of the marketing campaign. It may be possible for a business to have more than one simple goal when engaging Facebook advertising if sufficient resources and expertise are available.
Tip#2 ? Identify Niche Markets
Internet marketers still need to identify their preferred geographical locations to promote their brand and products easily, although the world is their oyster via modern technologies today. New or small businesses should identify a local market that is more manageable before expanding beyond their horizons as they get familiarized with Facebook Advertising.
As Internet marketers become more experienced with the dynamics of Facebook advertising, there is no boundary to hold them back in connecting with local and global consumers on the Internet for optimal outcomes.
Special online marketing campaigns could be planned with Facebook advertising to cater to the various consumer needs and changing behavior across the globe.
Tip#3 ? Customized Ad for Targeted Audience
Internet businesses require very specific audiences to be a hit. This would require a customized ad that caters to a specific demographic that would expand the market visibility of the brand and products promoted. This is not difficult on Facebook marketing when the social network collects relevant user information to help marketers define the targeted audience for every online ad planned and implemented.
A lot of interesting and relevant consumer information could be collated as part of an effective search using consumers’ age, gender, interest and profession. A combination of these criteria could narrow down specific target markets that would spike up the ad success.
Tip#4 ? Cater to Existing Customers
One potential pitfall of Facebook marketers is a tendency to ignore the existing in their desperation to seek new potential leads. However, marketers should not forget that without the existing customers, their business may not be where it is today. Hence, existing customers should be valued at all times with relevant ads and special offers that would make them loyal customers for life.
There is great marketing power with existing customers who could be the brand’s unofficial ambassadors from their satisfaction with the brand or business. More potential leads could come through from existing customers’ contacts that would churn higher sales for the business.
Tip#5 ? Realistic Budget
Facebook advertising is dynamic with a budget that is scalable hence, new or small online businesses could set a smaller realistic budget to activate Facebook ad marketing on a smaller scale until more profits are generated to permit a wider scope of advertising on the Internet.
Bigger companies with a bigger budget could opt for more dynamic marketing ads that could span several platforms and channels for a wider exposure of the brand and business to enjoy bigger returns. Ads could be run continuously or sporadically depending on the set budget to generate the desired outcomes.
Tip#6 ? Appealing Images Included in Ads
Images in ads tend to appeal more to viewers, especially attractive and relevant pictures that would generate more interest and curiosity to activate higher responses. Marketers could experiment with different types of images on various ads to track their performance before applying the successful options more frequently in future online ad marketing endeavors.
Tip#7 ? Engage Facebook Ad Manager
No better tool than the Facebook Ad Manager should be applied to compile the essential metrics on ad responses for an accurate report on the campaign’s performance. Marketers would be able to make more informed marketing decisions with the relevant information at hand to avoid repeating marketing mistakes.
This would increase the success rates of Facebook Ads with the tool manager displaying facts about the ad campaign, which allows immediate adjustments to the ads or change the course of the marketing campaign for greater effectiveness.
Tip#8 ? Conversion Tracking Benefits
The application of Conversion Tracking manipulates appropriate JavaScript codes written on the business website to track web visitors’ responses and actions. Such information is sent back to Facebook where collation takes place to provide marketers accurate information about consumer behavior and garner important marketing information that would boost online marketing endeavors.
Tip#9 ? Boosting Facebook Posts
Boosting a Facebook post forms another aspect of Facebook advertising where the post is placed higher in the ad recipients’ News Feed section to increase the chances of being viewed. Any number of posts could be boosted to increase online exposure.
Tip#10 ? Include “Call to Action” Option
Every effective Facebook advertising marketing campaign must close with a ‘call to action’ which could close a sale where possible. This is the best ending line for a marketing campaign regardless of how dynamic the marketing strategy may be. A call to action is equal to “Always get a sale”.
With proper SEO features in a business blog, the company brand is enhanced in the market. The company enjoys a stronger market position and reputation to be known as creative, innovative and happening. A wider market presence is created with a good blog that engages SEO effectively.
Enhancing Blogs with SEO
A business blog can be enhanced with the right SEO tools and features by the skilled and creative marketer. A blog can be ordinary in outlook to attract a wider readership while its contents can be dynamic and impactful on the business by generating more traffic to the actual business website.
Blog competency can be enhanced through SEO by using the right features such as optimized keywords. This allows bloggers or marketers to ensure a faster and better search on their products and service offerings by millions of users that surf the Internet every day. One of the benefits of SEO is to penetrate keywords that would enhance the content for a more successful search which encourages popular search engine crawls on the intended website.
SEO can also assist in acquiring more links to the targeted blog site through other blogs or websites. Good blog contents tend to capture the attention of others who want to be affiliated or associated with that blog. This increases not only the traffic to the targeted site, but also increases the number of shares that can happen through social media.
As such, SEO can help generate a higher rate in organic traffic that benefits the business entity regardless of its size and offerings.
Applying SEO Features on Blogs
Smart business entities today are applying the best of SEO features on their blogs to draw more attention to their branding and offerings. A simple SEO feature to enhance the blog is proper pagination. This structured method of enumerating pages is excellent, albeit simple to organize contents easily instead of blank footers. Pagination in blogs enhances the user friendliness of the blog with readers enjoying a faster search on a specific topic or keyword in long blogs.
Placing relevant and related links in a blog is another great SEO feature that boosts traffic as the readers are directed to other blogs or websites that provide further relevant and useful information. This also enhances the visibility of the blog in search results from popular search engines to boost the market presence of the blog and indirectly the business entity.
Categories in blogs help improve the organization of blog pages with specific classifications for easier search and more effective management. This assists readers to search quickly for their required or desired blog content. Top search engines also favor such SEO features to grant a higher page ranking on the blogs. Such feature enhances the market perception of the company to boost its market position in consumers.