Every aggressive business today would want to implement the most dynamic marketing strategy or process to secure more sales and grow its customer database. This would include a vibrant online marketing funnel which refers to a specific series of steps designed to assist marketers in drawing in potential business leads.
The well-designed sales funnel is structured to guide and inform potential business customers about the brand and business to be more familiar with its offerings be it products or services. This would make customers become well-versed with the brand and the company to make a more intelligent purchase decision.
Online Marketing Funnel
Marketers should exercise a stronger focus or funnel on capturing the attention of prospective customers specifically and provide value-added products or services to enjoy more sales. There must be a constant building of customer relationships which would instill trust and confidence towards the brand and company before marketers present an irresistible offer that would close the transaction with a sale.
However, there are certain key stages in which a dynamic marketing funnel should undergo to ensure higher chances of success for more profits. Every aggressive marketer or business owner should apply or adopt these 5 essential marketing funnel stages to transform their business in the market.
Stage 1 ? Market Discovery
There must be a market presence of the brand or company for the business to thrive or survive. This refers to identifying targeted niche markets or preferred business audiences to the brand or company. The business needs to set up its position in the market through proper means and tools such as a well-designed website or blog which would be easily found by potential business leads.
Business owners and marketers could approach many marketing means and solutions for their business to be discovered in the market. This includes online paid advertising, content marketing, customer testimonials and referrals, online and offline marketing tools as well as search engine optimization.
A vibrant market discovery is essential to business development where potential customers acknowledge the presence of the brand or business. This may require constant and strategic marketing plans and campaigns that would attract the attention of targeted niche markets.
Stage 2 ? Capturing Market Attention
Once marketers and business owners identify their preferred niche markets to boost their businesses, they follow on to capture these potential business customers through appropriate marketing strategies. As traffic is generated and directed to the business website, marketers need to capture the attention of every web visitor on their site.
This could happen through the apt deployment of value-added gifts or rewards to entice customers who would be directed to the call-to-action response. The emailing list of the company would grow if this marketing approach is successful as most consumers love free gifts and useful freebies. This could include online market reports, business or skills checklist as well as inspiring e-book and preferred resources containing solutions to consumers? problems.
Stage 3 ? Build Customer Relationships
A dynamic online marketing funnel can only continue to be effective if it is fueled by a diligent marketer who makes time to build strong relationships with every customer. The mailing list of the company will only grow if marketer takes the effort in establishing good relations with every potential business lead signed in.
The marketer must get to know the business customer individually as a friend instead of viewing them as targeted customers for the brand or business. There must be an establishment of trust and confidence where customers would like and respect the marketer to hear more about the brand and business offers.
Marketers could send out personalized business emails containing the latest information to update customers or inspiring quotations that would stir the hearts of customers to consider the brand and its products. Entertaining videos and useful articles or blog posts would help brand subscribers lean more toward the company before purchases happen.
Stage 4 ? Close the Sale
When good relations are in order, marketers could supply customers with the best of offers that would stir the interest and desire to prompt sales. It could be a low-cost offer of high value which is irresistible. Urgent sales on such offers tend to be highly effective in prompting customers to make a quick purchase decision when the ?too-good-to-miss? offer has a time limit.
Marketers could follow up with additional reminder emails when the expiry date of the value offer approaches. Bigger offers could prove enticing for customers if they procure an earlier offer. This kind of up-selling approach is normally attractive to companies that plan their marketing strategies well.
Stage 5 ? Re-Funneling
As the company grows with more email subscribers or customers, a better marketing system or approach must be set in place for more effectiveness and efficiency. This would require separating subscribers into buyers and non-buyers groups for better monitoring and control of marketing efforts and sales.
The buyer group funnel pays closer attention to the specific preferences of the customers so that they would not be bombarded with repeat sales information, especially if they have responded favorably unless repeat sales are expected. But this would call for the right creativity in presenting the same customers with different perspectives for repeat sales.
The other non-buyers group funnel would require more frequent send-outs of interesting and value-added information through email marketing where more relevant information sent to them would boost better decisions made in purchases.
Conclusion
The success of online marketing funnels depends on the diligence and consistency of the marketers or business owners who continuously fill their marketing funnels with as much traffic as possible from every mean. This could include free and paid sources in generating web traffic to their site where a proper filtration is exercised to enjoy the best of business prospects to be converted into loyal and repeat customers.
Another dynamic feature of an effective online marketing funnel is the autopilot mode, which a business could be activated to relieve business owners and marketers of mundane marketing tasks. The autopilot system would consistently turn business prospects into purchasers with the right structure.
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