As technology evolves, more dynamic marketing solutions are in clear view to benefit consumers and marketers alike. The rapid development of mobile technology in this era ushers in sophisticated digital devices that are quickly embraced by consumers for faster and more efficient communication.
The current 2.1 billion potential consumers in the market are known to have a smartphone or some sophisticated digital mobile device which is always close at hand. These dynamic devices are often used rampantly throughout the day and night to be engaged in a variety of vibrant apps. The growing sophistication of mobile technology has propelled the rapid development of powerful mobile apps which have captivated many consumers while impacting many aspects of life.
It is highly likely that mobile apps would make a deep impression on the future of consumers and businesses with evolving technologies. The smart business owner or marketer should be keeping a keen watch on rising technologies and their potential offerings which could give them a quick jumpstart over their competitors.
Changing Web App Landscape
One of the dynamic landscape changes in web apps is the emergence of accelerated mobile web pages which Google initiated. AMP may be relatively new in the market, but its impact is strongly felt across the market.
Google is actively manipulating a separate search index that would be used for mobile webs. This would definitely change mobile web trends, particularly from the SEO perspective as Google Amp supports fast loading web apps on mobile devices. This would lower bounce rates very obviously to benefit publishers where wider ad visibility is possible with more web visitors to the business site.
AR/VR and AI Magic
Another type of market trend emerging in the mobile apps environment is augmented reality (AR) and virtual reality (VR) apps. Android and iPhone mobile app developers are proactive in developing dynamic VR apps for boosting the entertainment industry. This is clearly noted with the obvious success of PokemonGo as one dynamic AR/VR app.
Also in the pipeline is artificial intelligence where a significant investment increase is bound to happen in the near future. There is the application of advanced analytics with dynamic cognitive interfaces, integrated into complex systems. AI would have various machine learning techs to provide an easy access to powerful business insights for more vibrant solutions as never before.
Cloud-driven Mobile Apps
Consumers and business owners are likely to benefit from cloud-driven technologies which seem to be rapidly influencing the development and usage of mobile apps. Cloud computing is well positioned today in the world of mobile technology and its powerful apps. Hence, mobile apps have become more accessible to web consumers at anytime from anywhere without a heavy load on the memory or space of the handphone. These apps could be directly inserted from the cloud.
As the cost of cloud computing becomes more affordable to businesses, such dynamic online facilities would be quickly snapped up to get an edge over the competition in the market.
Enterprise Apps and Micro Apps
Enterprise mobile apps have a primary goal of helping business owners and marketers in their restructuring and streamlining of their business processes to be more effective and efficient.
On the other hand, a micro app is targeted to cater to a specific aspect of the business need. This complements enterprise apps to boost business success in the growing market competition.
Security Apps
Powerful mobile apps can have a great impact on the future when the right solution is procured for a business or company. This includes stringent online security which is of utmost priority today with the high trappings of the digital world to connect quickly and efficiently.
A Gartner study reveals that about 75% of mobile apps may not even pass basic security tests which refer to login methods and external storage access. Hence, it could be relatively easy for hackers to break into the system and exploit it with great harm and damage to the company and business owner.
It is imperative for stringent security measures to be carefully considered during the planning and development phases to ensure the highest security level for web consumers who are potential business leads and customers.
Mobile Commerce
The number of mobile users is growing quickly where more online shoppers today are getting onto the web via their mobile devices and smartphones compared to yesteryears where the bulky desktops or heavy laptops must be present. The mobile phone or mobile device is viewed as a new high tech development that is lauded by many for the new era.
More and more shoppers are moving on from being a web consumer to a vibrant mobile consumer with sophisticated commerce trends shifting rapidly from web to mobile domains. Web consumers are enjoying such dynamic online experiences where efficient and safe mobile payments are readily available to encourage more sales and orders.
This new online shopping approach with dynamic e-commerce solutions is paving the way for modern consumers who could make an online order or purchase immediately and conveniently via their mobile devices which are constantly at their side.
Advancing Devices
As mobile technology continues to invade the lives of modern consumers, there is no stopping its impact with the rapid development of sophisticated digital devices to benefit consumers and businesses. Another upcoming trend in the mobile domain is the emergence of wearable devices with dynamic mobile apps incorporated to integrate and link related technological components.
There is likely to be further vibrant developments on the mobile technology platform for Android and iPhones where impressive transformations from the traditional marketing approaches to powerful and useful mobile apps are bound to happen.
Conclusion
Although no one could firmly guarantee the future of mobile technology and its apps, there is a strong, educated guess that the impact would be greatly felt in the upcoming years. This would be confirmed before the decade phases out where mobile technology would still rule the market with powerful mobile apps that are carefully planned and developed to meet specific business needs in specific industries.
