Pinterest draws fresh attention as one of the emerging social media channels in the market with a new approach to effective Internet business marketing. Awesome images ply its visually-charged platform to make Pinterest a desired social network for promoting brands and products or services effectively to draw great numbers of followers. A wider audience scope is now possible with the appropriate application of Pinterest Promoted Pins.
Reasons to Get on Pinterest
Although Pinterest is deemed as the ‘new kid on the block’ of social media networks, its growth is unprecedented with huge numbers joining its subscription list every day. Pinterest offers a dynamic platform on showcasing its Promoted Pins which is its paid advertising channel for business brands to secure more market exposure.
Promoted Pins work on the basis of cost-per-click model where daily budget limits could be set for a particular time frame to manage operation costs better. With the growing number of Pinterest users, this is an ideal platform to secure more potential leads for the business while expanding the scope of the business through visual images that are attractive and appealing.
1) Get a Pinterest Business Account
To enjoy the dynamics of Pinterest and its Promoted Pins features in an Internet business marketing strategy, it is necessary to secure a Pinterest business account. This account would entitle marketers to secure approved access to many Pinterest advertising functions and analytics, which are helpful in evaluating the success and effectiveness of the online marketing campaign.
The application to a Pinterest business account could take a few weeks to be approved as the social media network is selective on quality online experiences for every selected user. Marketers with a brand website could indicate it with a link to their Pinterest account through a simple pasting of the code to the index.HTML page. This would allow all pins to include a ‘call-to-action’ button which functions to link visitors to the marketer’s website.
2) Generate Appealing Images
Once the Pinterest business account is set up, great visual content such as appealing images should be generated regularly to be posted on this platform as this is the core component of Pinterest.
Images that are captivating, unique and inspiring are the best to capture visitors’ attention and interest as they scroll down thousands of images on one page. However, these pins should be well organized in related boards for an easy search and view. This would help the targeted audience to focus on the true meaning of the posting by the marketer in order to win potential leads that would opt in as mailing list subscribers for the brand and business.
It is best that marketers keep track of effective images that secure the highest amount of traffic or engagement with Pinterest users to understand their ROIs. Proper titles and descriptions could be included to identify the images clearly and easily for future references in searches.
A larger following could be generated by inviting others in the social media network to be contributors on the Pin board if their image choices are related to the brand and business to boost the market presence and brand visibility.
Interesting images could be pinned on several boards using Pinterest Promoted Pins to promote the brand and content further for a larger audience. Selecting the more successful pins with more engagements would help the brand gain more mileage in building the brand image on the market.
3) Tracking and Adjusting
Pinterest offers a dynamic tracking component known as Pinterest Analytics dashboard where the best performing pins are recorded for the convenience of the marketer. This report would enable marketers to choose wisely better images on Promoted Pins.
However, manipulating the dynamics of Pinterest Promoted Pins is subject to certain terms and conditions of use; one of which is that an existing pin must be used to create a Promoted Pin board just to confirm genuine content promoted instead of an ad copy.
Certain conditions must be adhered to in order to manipulate Promoted Pins aptly; hence, pricing information and calls to action features are to be excluded while content must not contain profanities, nudity or alcohol related that would be unprofessional or disturbing to the general reading public. Only one hash tag is allowed in any Pinterest Promoted Pin description. When a pin is chosen to be promoted, the target audience must be selected with a key set to ensure visibility by target audience.
4) Enticing a Call-to-Action
When alluring pictures of products are pinned on Pinterest boards, these must be made readily available for an immediate purchase by web visitors or viewers. It is easy to miss these poignant but brief business opportunities where web consumers may not come by this path again.
Many web consumers may ‘happen’ to visit the site and spy something appealing which they could exercise their purchasing power immediately for a buy. Marketers must anticipate such business occurrences that are rare moments of delight in sales to provide the right ‘call-to-action’ option on the image of promoted pins. This would help direct web consumers make an immediate purchase or be directed to the web business site where online purchases are possible with an e-commerce website.
Hence, marketers must be ever ready with all possible business opportunities that could arise out of the blue to give them an edge over their competitors and spike up sales to improve their business bottom line.
Conclusion
With the right application of Pinterest social network, greater business opportunities could be generated via the platform’s Promoted Pins that would include more potential leads and higher sales. As the brand or business offers better buyable pin options, marketers could enhance their business solutions and sales in quick time, especially with mobile friendly and e-commerce websites that accommodate online shopping.
Pinterest Promoted Pins form an excellent online shopping platform to move in on impulse shoppers who would make an immediate purchase on the spot upon sighting some appealing product image pinned on Pinterest. This social network becomes an innovative marketing technique to acquire new customers while reaching segmented audiences with the best of online shopping experience and delight.
