Facebook is renowned as a dynamic online marketing platform after Google. With millions of subscribers, Facebook offers the best environment to reach thousands of potential business leads every day as tens of thousands ply the platform. Any Internet marketer would view Facebook as a gold mine with plenty of nuggets to harvest daily.
However, Internet marketers must be familiar with the basics of Facebook marketing strategies to generate endless streams of potential leads before they can dominate the market.
Understanding the Dynamics of Facebook
Marketers must remember the origins of Facebook as a social network that was designed to communicate and connect with others efficiently and effectively; it was not meant to be a marketing platform where marketers pitch their sales on preferred brands and products or services.
Nevertheless, technology has progressed so dynamically that Facebook has been roped in as a powerful online marketing platform with great results. Both consumers and marketers are hooked on Facebook marketing to get the best of business deals that benefit.
The dynamics of Facebook lie in the platform’s simplicity. An account on Facebook suffices to kick start the marketing endeavors of an excited Internet marketer with a picture in the profile page. Interesting personal details in the profile page would start drawing like-minded individuals to the marketer who should connect immediately these potential leads.
The Facebook profile page is extremely versatile in attracting the desired niche business audience when the right information is filled in for a public display. The marketer’s profile acts like a calling card which would have others calling in if the marketer’s profile facts are interesting or intriguing to be fans or followers. Marketers could boost the in-crowd with blogs, Twitter and capture pages on the profile section that would draw traffic from various quarters for a larger selection of potential leads.
The proper profile page setup would have many clicking on the website URL to learn more about the marketer and make the initial contact. The marketer should show initiative, adding new contacts to their personal list on a daily basis to grow their mailing list. As the list grows, others would come on automatically as they are curious to note a growing list. However, an over-excessive addition of friends could incur the wrath of Facebook administrators who would consider the action as scam activities.
Manipulating Facebook Features
After the initial setup of profile page and getting the hang of adding in fans and friends on a daily basis, marketers could interact and engage with their potential leads in various ways to establish a strong friendship. The Facebook “Like” and comment columns are great attention grabber on postings to attract others.
Marketers should also ‘like’ potential leads’ pages with encouraging comments that would win them over as friends to kick start a good relationship that would benefit business later. Facebook comments are very effective in showcasing the marketer as the comment is displayed on the potential lead’s wall which is visible to all the contacts of the individual. Hence, marketers stand to draw more business prospects from one account with a simple comment. More traffic would be channeled back to the marketer if motivating comments or postings are executed. This could include inspirational quotes, videos and appealing images or blogs. Interacting constantly with Facebook users is dynamic in manipulating Facebook for the marketer to secure more traffic.
Marketers have a powerful platform to share pictures and videos which may be of any topic or theme besides brand and business-related. The types of pictures and videos shared on Facebook reveal the personality and character of the marketer which would attract others. Videos on Facebook are becoming popular as it is easy to produce a video on Facebook which allows a simple upload or an instant shooting that would be uploaded without hassle. Business promo videos that are well produced to be fun and entertaining could score as well as personal themed videos for getting to know one another. The videos are great for displaying networking events and funny incidents while personal achievements and discoveries could be shared to influence others.
The Facebook Groups feature is a very powerful marketing feature for marketers who understand its dynamics to win more leads and dominate the market. This Group feature positions the marketer as a market leader or expert who has useful and important information to be disseminated which readers or followers would benefit if they come on board. Those who join the marketer’s group would be opened for conversion as they would want more of the goodies showcased. The marketer could create or join any number of Facebook groups that would steer more traffic to the website for conversion to sales.
Facebook Marketing Strategies
Facebook offers a host of exciting marketing strategies that would generate high traffic volume effortlessly. Marketers could manipulate the Facebook event feature in creating an online public event which is open to all Facebook members. This alone opens the floodgates of high web traffic from Facebook with a specific URL to communicate and integrate with other social networks such as Twitter and Pinterest.
There is also the powerful Facebook Wall post where messages and comments could be posted by the marketer to promote the brand and business. However, marketers should post useful and relevant content effectively on these walls to attract the right crowd as potential leads for the business.
Marketers could also get on with blogging to capitalize on Facebook Notes where the blogs could be visible to all Facebook users. It is easy to deploy Facebook Notes marketing with the available import apps on the marketer’s blog content into Facebook Notes automatically.
Conclusion
There is no end to the number of ways Facebook could be engaged in generating massive potential leads from its millions of users and subscribers. The onus is on the marketer to be bold and creative in manipulating the platform’s features proactively to attract targeted potential leads for the business.
Facebook is a free for all social media networking platforms with high savings when its features are well manipulated in effective marketing strategies for drawing more leads to establish a stronger market presence for the brand and business.
