It is crucial for every Internet business or blog site to generate sufficient organic traffic to its website consistently to ensure more sales and profits besides expanding the market presence of the brand or business. This objective would require the need for a checklist that is current and dynamic in generating the desired traffic that is cheap or free to benefit the brand or business.
Online business owners, marketers and bloggers must draw up a checklist of dynamic and feasible ideas that work to attract more organic traffic to the web business site frequently.
SEO Plus
While it is noted that good SEO optimization is essential in positioning the web business site on the Internet and the marketplace, it may not be sufficient to depend on this component alone. With the rising competition in the market, more must be done to attract the targeted niche audiences for a good business growth and expansion.
More dynamic tools must be deployed in combination to generate a synergy that would propel the web business and owner or marketer to the forefront of the industry and market as innovative leaders of their trades. Too much content is flooding the Internet today that confuses web consumers or distracts them from making an informed decision on their choice of websites. Hence, business owners and marketers would have to put in extra efforts in paying for the desired traffic or integrate various marketing tools and strategies that would optimize traffic and marketing outcomes at low cost.
Besides an optimized web business site via SEO, business owners and marketers may want to integrate with social media like Facebook and Twitter that boasts of millions of subscribers that would form massive organic traffic for their business. There are also dynamic online ads apps and tools like Google AdWords and PPC programs that could generate a higher interest in the brand and business for higher ROIs.
However, many web business owners and marketers who are tight with online advertising campaigns may choose to generate organic traffic manually or on an in-house basis rather than outsource until their advertising budgets improve. It is possible to promote well written high quality content personally to reduce advertising and operating costs for maintaining higher profit margins.
Checklist of Ideas
Business owners or marketers who wish to generate organic traffic personally should have a checklist as a guide to optimal outcomes.
1) Using Social Media Networks
Organic traffic could be readily generated from popular social media platforms like Facebook, Twitter, Google+ and Pinterest as these networks enjoy millions of users plying their platforms every day. These dynamic social networks provide quality backlinks to the website that would encourage targeted niche traffic with every quality post uploaded.
Business owners or marketers who understand the dynamics of social media networking would be able to select their preferred potential business leads from the millions of users on these social media platforms to generate their organic traffic for a higher sales conversion rate when these potential leads are directed to their website or blog.
2) Publish e-books
Business owners and marketers who are skilled in creative writing could publish e-books online to be published on reputed article directories such as ezine.com and Amazon.com. These avenues offer a great opportunity in creating an “Author Central” profile that would draw more traffic to the business website via backlinks.
If quality e-books regarding the brand, business or products and services are consistently produced, good e-book reviews could be generated by professional book review sites which are frequented by many web readers. Hence, these form the targeted niche audience directed to the web business site while establishing the market presence of the brand and marketer as reputed authors of special niches.
3) Online Advertising
Online businesses with products or services should feature their goods and services on high traffic avenues such as social media networks that are frequented by millions of online users daily. An online ad on social media platforms would surely attract a lot of interest with the myriad of online users plying the platforms ever day.
A well designed online ad with an up-to-date link that is well positioned on the screen could attract many web consumers’ attention to the product or service promoted on the social media platform. Massive organic traffic could be generated if the online ad is attractive and appealing with the right image, text, fonts and colors as well as a message that benefits the web consumers.
4) Frequent Website Updates
No modern consumer likes ‘stale’ news; hence, it is crucial for the website or blog site to be regularly updated with the latest brand or business news and additional pages of fresh and interesting contents that would keep web consumers and online readers tuned to the website or blog for more exciting news or worthy promotions that must not be missed.
These regular updates also augur well with top search engines that are kept informed of the vitality of the site or blog which is gaining market influence for a higher page ranking. This would in turn draw more traffic to the website or blog which benefits the business bottom line when more sales are generated.
5) Promote! Promote! Promote!
“Out of sight, out of mind!” This famous adage reflects the precise consumer behavior on business brands and goods as the market is flooded with all types of businesses small and big from every corner. The market competition is so stiff and heavy that a slack in promotions and creative marketing strategies in dynamic marketing campaigns would have the businesses lagging behind.
Every modern business today must work extra hard to stay relevant in the market from an updated website or blog to stellar customer services that would drive more organic traffic to its site.
Hence, business owners, marketers and bloggers who wish more organic traffic to their websites or blogs must be resourceful and innovative in seeking different avenues to promote their brands, business or goods. This would generate a wider audience that benefits the bottom line.
