Email marketing has been widely deployed by online entrepreneurs to win more customers through the diligent traffic generation from various marketing means and approaches. This has been deemed as a very successful marketing approach for most Internet businesses to be profitable quickly.
This productive marketing method is popularly engaged by successful marketers and modern businesses to market their businesses effectively through email. However, a poor understanding of this dynamic marketing tool is causing a lot of undesirables in the marketplace. Consumers are flooded with promotional emails in their in-boxes that cause inconveniences and frustrations that lead to an unsupportive response to the businesses.
Market Response and Reactions
Top search engines are labeling such unethical email intrusions as spam activities that are frowned upon as unprofessional with a downgrade in ranking. Some search engines may even bar such emails from the Internet while consumer email systems may flag them as spam with a direct removal from the in-box to the junk mail folder. Hence, the consumer is unaware of these incoming mails and not be bothered by them. This is detrimental to well meaning businesses that have great offers for the consumers.
Some email systems may automatically report the company to the relevant online authorities which act to bar their emails on the Internet as well as label them as spammers. Poor reviews would be given to these companies whose market image and reputable take a dive which makes it difficult for them to salvage their own credibility. Hence, email spamming is not worth the outcome for any business that is serious in succeeding in the market.
White hat email marketing solutions must be exercised to bring companies into a respected and credible position in the market with all parties. Business owners and marketers would achieve greater success if they apply the right approaches to email marketing that would avoid being labeled a spammer or be flagged down by online authorities for spam.
Ways to Avoid Spam Flagging
Professional business owners and marketers would not risk their market reputation and presence with unethical activities such as email spamming to win customers in a desperate manner. It is possible to manipulate good email spider software which crawls around the Internet for the desired email addresses as potential leads. It is possible to market to consumers who are not inclined towards the business offerings with the right marketing tools and strategies that would help them change their minds about the business and its offerings without rubbing them up the wrong way.
Applying the right email marketing ethics with the tools and strategies could help break the hard wall of reject in the consumers to be more open towards the business and the marketer to consider the offerings as potential benefits instead of snares and unnecessary expenses. A changed perspective towards the business is crucial to avoid a total reject by consumers who would not take further actions against receiving business emails.
When a healthy relationship is first formed with the potential leads by the business owners and marketers, there would be a willingness to try out or support the business without a bias. Such consumers would allow the business to send them promotional emails which may benefit them in high savings from discounted purchases and up-to-date market information regarding products, technology and even the current economy.
Once the potential leads opt in to receive emails from the businesses, it would be easy to mail out frequent promotional materials to consumers via email without being flagged down as spam. The consumers would enable the system to allow these mails to come through where some may even get their systems to mark them off as ‘urgent’ or ‘important’ if strong benefits have been experienced from well written promotional emails.
Hence, marketers and business owners must target relevant or niche audience on building up their market reputation. This would refer to potential leads of the business that are willing to support the business or agree to receive promotional emails from the business. The proper application of good marketing strategies and tools such as opt-in helps business owners and marketers to have the right opportunity in connecting with consumers on business promotions. This would avoid being flagged as spamming while enhancing the relations with the consumer to change their perspective on the business more favorably.
Professional Marketing Ethics
When a business practices professional marketing ethics consistently, there is much to be gained. The company would enjoy a strong relationship with every customer and potential lead that would be open to receive business emails.
A personal approach in professional marketing ethics is crucial to the development of a strong customer relationship that would avoid being wrongly flagged on email activities. A personal email would always be read by the recipient with an open mind and heart towards the sender and contents. Knowing and understanding the consumers on a personal basis is vital to the survival and growth of the company where relevant and up-to-date information about the business and the company would be sent regularly and correctly. When correct and acceptable information is sent out to a targeted niche audience of the business, there would not be a concern on unwanted spamming labels or bad market impressions from consumers or authorities.
Another professional marketing tip would be to enable an opt-out feature in email marketing by businesses. This opt-out feature allows the consumer to choose to stop receiving further business correspondence without obligation or reason. Respecting the consumers’ choice in this matter gains favor with them where they may want to opt in later. However, if the right target audience has been carefully defined and identified, opt out would be very low. Time and effort invested on these potential leads would bring back healthy ROIs that would be translated into higher sales and profits.
When these professional marketing approaches are engaged, the business would not experience backlashes from frequent emailing activities. Business emails would not be flagged or labeled as junk mail. The right choice of words in email topics and titles would help steer the mail away from being flagged or labeled wrongly as spam.
