With the myriad of modern technologies and online marketing solutions available today, it is not surprising to have many online marketers integrating Facebook with dynamic web tools such as WordPress sites and blogs. Social media networking sites like Facebook and Twitter are attracting millions of online users to interact socially every day. This is an excellent platform for modern businesses to manipulate the vast number of potential business prospects at one scoop.
An Online marketing strategy
Smart online marketers are working hard to engage Facebook marketing techniques and features into their online marketing strategies that would give them the desired added advantage in the market amidst the rising competition. Facebook marketing is becoming an important part of any online marketing campaign or strategy that is to be developed and implemented for fast impactful results.
Modern businesses are likely to have a website to display their whole range of available products and services to targeted consumers, but in today’s competitive business environment, more is needed to project the company further into the limelight of the market to be more visible.
An effective Facebook marketing strategy includes a proper integration to the website or blog if there is one. This integration process would empower the website or blog to be more visible on the market. The dynamic WordPress features collaborate efficiently with Facebook. This social media site offers a plug-in of RSS feed application that connects the blog to the Facebook profile. This will enable a posting of articles on a WordPress blog that would be displayed on the Facebook profile. This integration application can be easily applied in Facebook with selected application settings.
Enhanced features from plug-ins
Modern businesses today understand the importance of a well designed web business site and social media networks that can impact the market position of the company. Competitive business entities would want to adopt a WordPress website that offers more dynamic features for better effective online marketing campaigns to be executed. A WordPress web business site that links to the company’s Facebook fan page is a great online marketing approach to draw more traffic.
It is common today to create a Facebook fan page that is integrated into a WordPress site with the Facebook Fan Box plug-in facility displayed on the blog box with recent updates and fans addition. The WordPress plug-in enhances the functionality of Facebook and its features on the business WordPress blog. Web visitors are allowed to comment on the WordPress blog via their Facebook account which are displayed on newsfeeds and profile pics as avatars. This plug-in is beneficial in gaining Facebook fans that could boost the market presence of the company.
Another enhancement from the WordPress plug-in is the display of items posted on Facebook. Any website can be linked to the Facebook profile that would be simultaneously displayed on the blog list to update visitors to the blog.
Facebook also has a special plug-in for live events that allows users to post comments on Facebook immediately. This is like a virtual meet-up to exchange all types of news and sharing between Facebook users.
Today’s era of advanced technologies is displaying a host of exciting online marketing via social media networks and dynamic websites such as WordPress. Such effective Facebook marketing strategies are likely to boost any business brand and market visibility when applied properly.
Benefits of integration
The continual popularity of social media sites attracts modern businesses to integrate search engine optimization tools and techniques such as WordPress websites that are dynamic in pursuing ecommerce objectives.
An integration of Facebook fan page and the WordPress website for a business can increase the company’s consumer market size with increasing number of Facebook “Likes” on any of its pages. Well written promotions of the company can be shared on the Facebook pages where viewers who like the page can share it with their own circles of contact. This would widen the consumer base of the company to reach a wider audience that would strengthen their market base. It is easy to click on the ‘Like’ icon of a Facebook or web page. A Facebook like can be viral with many sharing the same opinion. A chain reaction is activated when Facebook users like a page and influence their friends and other contacts to do the same. This trend is common on Facebook and the Internet. When a company secures a high ‘Like’ page, it motivates others to visit the page to view the whole range of offerings.
An integrated Facebook with WordPress website offers many types of incentives to business owners and marketers such as a higher marketing leverage to be noticed in the market quickly. However, the company or marketer needs to put out various incentives to draw visitors to the Facebook or Website pages. These could include discount coupons, bonus offers, purchase with purchase and free gifts.
Facebook has a host of interesting components that can secure helpful information such as geographics and demographics to assist online marketers in determining their best markets. High quality and optimized content for the web business pages can be targeted to the specific groups of audience that would benefit the business with a constant flow of traffic to the site.
Conclusion
Search engine optimized web pages with ecommerce features as found on WordPress websites are highly desirable by modern businesses. Modern technologies keep generating vibrant advanced web based features that allow a more dynamic ecommerce website to facilitate the larger volume of web traffic expected when the WordPress web business site is integrated with the equally dynamic features of Facebook.
When the two web based components are put together properly in an online marketing strategy by creative and skilled Internet marketers, humongous results are unleashed as the dynamic features are facilitated to meet any competitive business requirements of more web traffic and sales.
Each web based component has its own fair share of dynamic features that enhances the market position of the web business from oblivion into spotlight. The millions of followers on Facebook is a great boost to any business enterprise seeking non-stop traffic to its website with purchases.
