Internet Mlm Marketing
Traditional internet mlm marketing operations basically involve recruiting consumers into the system with each recruited member becoming a ‘downline’ of the one above; similarly to a mentor-mentee hierarchy. Most MLM systems function to promote marketing within the network of distributions although there are incidences where the business products or services are sold to the public. However, most consumers outside the network of distributors are strongly encouraged to join the network to enjoy the distributors’ lower prices on a wide range of products and services. The greatest savings are lucrative enough to entice many consumers to be a downline in the massive hierarchy over time.
Such MLM programs have operated successfully over the decades; notably the successful brands include Tupperware, Amway and Mary Kay Cosmetics which have worldwide distributors. Hence, their MLM network spans the earth with a growing membership and a public listing on the stock exchange for certain brands. On the other hand, there have been reported scams of such schemes in various parts of the world that have caused other consumers to be wary and reserved over its products, services or operations.
Another form of the MLM structure of marketing is the ‘Pyramid Scheme’ marketing structure where an investor is enticed with high returns promised from every investment while profiting from downline investments with a certain commission. There are no products or services to promote with Pyramid Schemes; hence, they are deemed illegal business structures in many countries unless the unscrupulous operators hoodwink their members with incomplete information or sugar coat the actual modus operandi.
Pyramid Schemes merely require one member to recruit another with a certain investment fee. Unscrupulous operators of these marketing schemes have no products or services to offer. A poor investment with the members’ investment would lead to poor returns or no returns. This is a high risk investment which many unsuspecting consumers who lack the right knowledge normally fall into.
Internet version
MLM programs are known to be successful with many established companies in the market today but employing the Internet would boost the program operations to greater scopes. More and more companies are embracing Internet MLM marketing regardless of their size and industry. Many small enterprises are embracing Internet MLM to market the businesses online for fear of being made obsolete in the industry. Many innovative businesses have adopted Internet MLM marketing options to gain profits and a wider web presence to be a market leader in their industry. These business enterprises have proven that there is a faster route to success in their business ventures using this new mode of network marketing over traditional modes.
Internet marketing is deemed to be more cost effective and efficient with less effort and time expended to achieve higher profits and faster ROI. Some marketing strategies should be adopted to make this new innovative marketing strategy the main stay of success for any modern business today.
Firstly, the target market should be well defined in any home business to identify the types of consumers who would be interested in the product or service offered. There are plenty of consumers, employed and unemployed, who are seeking extra income through reliable and cost effective home business ventures. Online business ventures and small business startups are considered by one and all as the economy fluctuates and the standard of living increases. Hence, there is a wide scope of target market today for almost any business that promises good returns.
For an MLM business, the right market audience must be identified to push the business development; hence, desperate consumers in the market would be the better choice of targets. However, one may consider those who are already involved with Internet marketing. Existing network marketers are great choices of recruitment as they already have the working knowledge and practical skills in such business model to move the business faster without a long learning curve. They do not need to learn the ropes of marketing or online resources to dive into the deep end immediately without struggling.
Next, it is crucial for an Internet MLM business to build up the customer base or list quickly. There must be some enticements to attract potential leads in leaving their personal information behind at the web business site for follow up actions. The capture page of customers must offer an attraction that would capture the attention of the web consumer and compel them to fill up the information page with their name, email address and telephone number.
The attractive offering could be a high quality article whose content is useful and relevant to the target audience that would want more input or updates from the same source. Other offerings could be some freebies that could be redeemed over a period of time depending on terms and conditions.
Discounts and special promotional offerings are very effective for the member-get-member marketing strategies for a limited time period. Extra points to the member’s account or free membership for a certain period of time are great incentives to grow the customer base for any online business using MLM strategies.
A home internet mlm marketing business that wants to develop into a big time player in the competitive industry today must be able to keep its customer base while growing it with new potential leads. A business cannot grow if the same number customers are courted with every product or service offered by the company. New leads must come in and be established as regular customers in the customer list.
Thirdly, a successful internet mlm marketing business must use the available online tools and resources to establish a stronger relationship with the current and potential customers so that none would be lost to the competitor. A poor relationship with customers or prospects may bring about a negative perception about the company to cause a bad image in the market. Companies should make use of online tools such as emails and social media resources to touch base with every customer regularly even if it is a mass mailing note.
