More and more dynamic marketing tools are springing up in the market today that can boost small businesses. Modern businesses are aware of search engine optimization or SEO features and tools that need to be incorporated into their web business site to move the business forward. Nevertheless, website optimization is only one part of a comprehensive online marketing campaign for a cost effective outcome.
Actually, SEO tools and features work in greater dynamics when combined with other marketing strategies which serve to advertise the business in some form. Here are 4 ways to combine SEO with other marketing strategies that would benefit any small business when applied appropriately as each combination poses advantages and disadvantages.
1. SEO/Paid Advertising Combo
Online Paid Advertising is known as Pay Per Click or PPC advertising. Examples of PPC are Google AdWords, Facebook Ads and Yahoo Overture. More and more of PPC options are sprouting up in the market as these modes produce immediate desired outcomes; even from day 1. A PPC campaign may hit the ceiling when a budget is set that prevents more income to be generated. Hence, PPC approach should be combined with SEO strategies that are designed to produce long term effects especially when the collated information from the PPC campaign can be leveraged on. There may still be a budget ceiling at the offset of the combo campaign but the budget can be re-evaluated when the desired results are observed. Thus, a lower cost per lead would be achieved and great savings can be enjoyed to secure a higher market position in the respective industry.
2. SEO/Video marketing Combo
The progressive technologies brings in a plethora of video production tools and software utilities in the market with many of these are offered free or as shareware. More and more small businesses are investing in video marketing with the basic equipment and software utilities downloaded free from the Internet to produce a simple but exciting video promoting their products and services.
Consumers can remember a product or service better on a video than reading about it on a leaflet or brochure. A video promotion on a product or service allows sounds and images that are arranged attractively in an appealing order to capture attention while some well produced videos can compel an immediate proactive action as instigated by the video. Consumers tend to respond to an online product promotion via video than other traditional means. An emotional connection is easily and quickly established with the targeted audience to improve the web presence and branding of the company. An online video marketing can promote any product or service to anyone at anytime located anywhere.
Some small business may think that it is too expensive to generate a high quality professional promo video with expensive and bulky video equipment. However, the best of online video promotions may not bring forth the desired results if there is no audience viewing it. This is where a promotional video on the web must be optimized with the best SEO campaign to expose the video to the right niche audience for the desired results. Each promotional video must be optimized for popular search engines to pay attention while attracting more online viewers.
3. SEO/Social Media Combo
There is a plethora of social media tools and techniques in the market today that are used by businesses to gain greater market recognition and web presence on the Internet. Many small business marketers are joining one or more social media networking sites with others kick starting personal or private social media campaigns without much success. An established social media networking sites like Facebook and Twitter have millions of members; many of whom would fit the bill of “potential leads” for small businesses.
On its own, social media networking may be tedious and time consuming with small returns over a long time as many proactive actions must be undertaken over time. Brand exposure comes through constant brand engagement with consistent high quality contributions from marketers. But a social media and SEO combo opens up doors of opportunities for the small business with an increased visibility of the business beyond the targeted social media networks. An optimized social media campaign allows small businesses to indulge on the more important sections of the campaign to reap fruits faster.
4. SEO/Public Relations Combo
Good public relations are crucial to establishing businesses in the market. Online or offline public relations are necessary in allowing consumers to get to know the company and its offerings. It is an opportunity to create and establish brand presence while adding credibility to the company. There is a host of options to generate great public relations for any business. Mainstream news publications form the traditional approach to gain publicity coverage for even a small business that is willing to foot the high cost while online buzz among bloggers is the newest form of online PR options.
An improved profile with great content would cause the buzz and hype over the Internet more readily. Hence, it is crucial to marry SEO and online PR for the ideal business and brand on the Internet to secure the desired ROI. The available tools and features of both options can be blended to leverage on the best effects or outcomes that would boost the company image or brand. Great content about new products or services can be optimized to be disseminated over the Internet to enjoy wider news coverage beyond boundaries and borders. Different aspects of the product or service can be targeted to keep customers interested or curious. Press releases must be well written to be available in print and on the different platforms that would reach more audience.
Integrating SEO with another dynamic marketing strategy is a powerful marketing plan that must be taken seriously even for small businesses to make a greater impact in the marketplace. There are plenty of SEO experts who are available to assist small businesses in combining their preferred marketing strategy with SEO for a greater boost to the business growth.
