– Let's talk about editing. (singing) Editing, editing, editing! Let's talk about editing. (mouse clicks) Hi, thanks for coming to my channel, where I teach people guitar things that wanna learn about guitar. If this video helps, please
make sure to hit, no! This guy is a brand new creator. Let's call him John Scott. Now, John here started a channel. He had a video idea and most
importantly, he hit record, but John has one problem. He's boring. Hey! More importantly, his videos are boring, but he's about to change all that.
I am? In the next few minutes,
John's audience will go from watching 3% of his
videos to 60% of his videos, which it's a pretty big number for him because he's so boring! The first thing John needs
to do is focus on something that we've talked a lot
about here at vidIQ, but it's my version of it. Can you guess what it is? (screen whooshing dramatically) – Don't you dare make this a fishing hook! (screen whooshing) All right, then.
– Now, a hook is super important, but a hook gets made
in the writing process. But this video is about editing. (singing) Editing, editing, editing! Guys! Let's talk about something
I call visual hooks. You know how when you hover
over videos on YouTube, it'll start playing the
video without audio? Consider that moment the
opportunity for a visual hook. For example, the beginning of this video, the visual hook was a barbershop quartet all harmonizing with each
other while the written hook was about how John Scott got viewers to. Oh my God, John! There are all kinds of
ways to do visual hooks and all the best creators use them. Sometimes, creators
can even get big enough to where their face becomes
a visual hook in itself. Now, let's take a look
and see how John applied what he learned about visual hooks. (guitar playing) (mouse clicking) (guitar playing) Groovy. Let's learn how to play it. Groovy indeed. John used his backyard, a scene change, some creative camera angles, and even a little lens flare
to give his intro some pizzaz.
He even did it without going over the top. Visual hooks don't
always need to be flashy. They just need to catch
the eye and keep attention. Besides, John's video is
about guitar education, so it's not like a Mr. Beast
style intro would work here. I'm gonna teach you how to
play this chord progression and if you can figure it out
before this timer gets to zero, then you'll have learned something new! (dramatic whooshing) Visual hooks.
All right, next. (mouse clicking) Okay, so you put your index
finger on all the four frets, on all the strings on the fourth fret. Stop! (sighs) John, I would hate to
be a beginner guitar player. Why? Because this is the
moment that I would quit. No offense. None taken? The next thing John needs to
know about is simple cuts. specifically two types of cuts. I am saying something and now,
I'm saying something else.
What the camera did right
there, that was a cut-in and this is a cut-back or a cut-out. I like to say cut back
because it's like you cut back to where you just were, you know? Okay. These two little cuts can
help emphasize a point, create momentum, and most importantly, keep the viewers' attention. There are a bunch of other
different types of cuts, which I'll go into in another video, but for now, just to keep
things fresh, cut-in, cut-back.
Simple cuts out of the way. Now, we're onto simple moves. When you involve motion, that's when things get real not boring. This is a push in. This is a pull out. This is a pan. This is a zoom. These ain't your grandfather's
camera movements! Technology is wonderful,
and even if we didn't move the camera when we were recording, we can animate it when we're editing. You see this little handheld
movement I got going on here? Ain't nobody holding that camera. So now that we've learned about
some simple cuts in motion, let's take a look and see how
John has made it work for him. So it starts with a bar on the fourth fret while muting the top string
with your index finger like so. Then use your ring finger
to hammer on the sixth fret of the D string and your
middle finger to hammer on the fifth fret of the B string.
This shot right here
brings me to my next point. It's really important for John intermingle different types of footage so the viewer doesn't have to struggle with seeing his face so much. Since John's video is more
of a hands-on tutorial, most of his footage would
be considered A-roll or primary footage. It's the content that carries
the message of the video. But what about B-roll, you ask? Or is there a C-roll or E-roll or T-roll? (soft dramatic music) Well, it kind of depends
on the video type. See, the video you're watching right now is more of a educational
entertainment type, so B-roll works really well
in these types of videos. I could be explaining how when
it comes to content creation, there are so many ways to express yourself and make your mark on YouTube. The world is your oyster! All that footage right
there, that was B-roll.
B-roll is footage used to add depth and keep the audience engaged by breaking up the monotony of the A-roll. But keep in mind, there's no
need to overcomplicate it. If it doesn't fit, don't use it. But if it does fit, take the opportunity to mix up your footage so it
keeps your viewers interested. So, now that we've
learned all these things, let's check in on John
and see how he's doing. (soft upbeat guitar music) John? Okay, well, maybe he's out celebrating all that new watch time. I don't know.
Speaking of which, the last
video that I did for vidIQ, I implemented all these tips and it killed and I would love it if
you would go check it out and comment when you see something
that I've mentioned here. Be like, "Hey, John, I
see what you did there. I saw what you did. I know the things that you know. I know these things that you know. I do these things that you do. I learned these things from you and now I do them in my video." Thief!
(door closing).
