WebPageTest – The State of the Web

As part of our efforts to better understand the state of the web, sometimes it’s helpful to take a step back and look at the tools that enable us to understand how individual websites are built. For example, as we explored in an earlier episode,…

Improve Website Performance Today With Conversion Rate Optimization

No matter how large web traffic to the website could be, the marketing campaign is a failure without a high sales conversion rate. A website is only deemed to be functioning effectively for the brand or business if it could secure a higher conversion on…