The Two Pillars of Customer-Centric Marketing

“Change is the only constant in life”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive…

Creative Advertising Trends to Watch in 2015

It is common for businesses and market experts to be always on the lookout for emerging trends and conditions in the market especially when a new year comes on. 2015 is expected to offer a diverse range of creative business options from marketing to customer…