The Two Pillars of Customer-Centric Marketing

“Change is the only constant in life”. This is a simple yet profound truth that is lived out daily as the market changes to change the epicenter of marketing. Today is a customer-centric environment which businesses, big or small must acknowledge and embrace to survive…

The Many Facets of Viral Marketing

In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing…