https://youtube.com/watch?v=TDIQX-VRiAA
You know why Amazon sellers are going to die? Like they are just going not exist in the next 10 years. So many people say that I’m killing it on Amazon. I’m making a fortune and making a killing. That’s what a lot of people said when they were in the affiliate marketing space 10 years ago Not that it’s dying off but the competition is so fierce that a lot of people are jumping ship to something else. And that’s exactly how I see Amazon sellers are going to be like in the next 10 years. The reason why is because when you’re selling a product on Amazon, it’s all becoming a commodity. Commodity that people are comparing on price. And when you’re comparing amongst pricings for a product, sooner or later it’s going to be a race to the bottom. And it sucks because you put in so much time and effort in creating your own product, your own brand, yet it’s being pushed out by these China sellers. There’s no way you can compete against China sellers when it comes to listing your product.
Because not only do they have a tremendous amount of resources to sabotage your listing if they really want to, but they also have no morals. They are all black hat and don’t care about being blacklisted at all, which is the reason why if you’re only competing on Amazon, sooner or later you’re going to be pushed out of the game and out of business. Not only are you competing on price, but you’re also competing with the host, Amazon. And there’s no way you can win when you’re competing against the host, Amazon. Right now they have more than 76 labels under their own name, because of the fact that they see all the stats, because they can see exactly what is selling and what is not selling. They’re in all the sweet spots. Sooner or later in 10 years they’ll dominate all the major categories. Currently they’re already selling diapers.
So just think about it. If all your eggs are an Amazon basket, how dangerous is your business? How volatile is your business? How reliable is it? When it comes down to it, you really need to look outside of Amazon and treat Amazon as a platform that retails your product. Not treat Amazon as a business. So a lot of people have that mixed up and turned around. And that’s the reason why they are in such a dangerous position to be cause they see Amazon as their only way of doing business and that Amazon is their business.
But in reality, when it comes to business, this is only a platform for you to sell your product. So instead of viewing Amazon the only platform, as your business, you should really be focus on building your own brand. Your own business, your own platform. Your own email list. This is where the money is at. This is where you actually make an impact because you get to control the messaging and experience that your customers can experience your product. For example, being set up on Shopify, you’re able to control the customer experience from beginning to end and market to them however you like. And on top of that, you now truly own a brand which you can sell on different multiple platforms, whether that be Amazon, Ebay, or any other site out there. Walmart. You have the ability to create a brand that not only competes on pricing but also on the quality of the product, your brand story which at the end of the day allows you to charge a premium on your product.
It’s when you’re able to control how people perceive your product. So having your own platform allows you to do that. Which is the main reason why you should work outside of Amazon so then now we understand this insight of the fact that in the next 10 years, Amazon is going to squeeze you out of business. What should you do? You should start creating your own website. Start having and putting out content that is amazing, that gives the world and your customers value and in exchange start crafting the story that you want to tell behind your product. And as you’re able to build this business and as you’re able to build outside of Amazon, now you have the asset that sooner or later you’ll be able to outgrow your listing on Amazon.
That’s what your business is worth even more for buyers you can eventually sell. So having your own website and platform allows you to have so much more control when it comes to the experience you want to deliver for your customer, whether it be showing a specific ad for them or whether it be sending them an email sequence that nurtures them and being able to provide them value and value before you actually run different campaigns to them during the holidays. This allows you to be able to control the cost at a much lower rate and allows you to be much more sophisticated with your advertisement after pixeling them. Whether you have an abandon cart campaign or a campaign that nurtures and tell them about your stories and values, this is all stuff that you can’t do when you specifically just hosting your product on Amazon. So having your platform may allow you the flexibility to target your customer in a completely different way.
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