A business cannot depend on its current list of supporters and loyal customers to survive in today?s market where intense competition takes place. Every business is required to get new leads to boost business growth and survival. There are many tools which a business could engage in to draw in new business leads for more sales and profits. Smart businesses may leverage on others to enjoy more than a free ride to meet their goals and objectives.
Google Dynamics
Google is a highly popular search engine which offers much to businesses wanting more leads to boost their market presence and bottom lines. There are plenty of marketing features which Google offers to any business, regardless of industry as long as the business owner or marketer is insightful of the search engine?s dynamics.
Firstly, every modern business must have a dynamic website which is responsive and appealing in its format and contents to draw more organic targeted traffic from Google since this search engine attracts millions of web users daily. That is a humongous quantum of potential business leads which could be converted into business prospects to grow a business quickly.
Google and other top search engines are constantly evaluating and awarding page rankings to vibrant websites that would boost the online experiences of web users. This is where more traffic could be directed to the business with websites being awarded higher rankings by Google and other search engines. This refers to organic or free traffic, which could be easily procured by the business instead of incurring high marketing cost of generating leads.
Optimizing Squeeze Pages
Another way for businesses to attract the attention of Google is to design an efficient squeeze page that is effective in meeting its objective. The well-designed squeeze page should capture relevant business lead information such as an email address for the sole purpose of diligent follow-up through email marketing strategies. This would boost the relationship between the business prospect and marketer to generate more sales and support on the brand and business offerings.
A good squeeze page must be well designed with the target audience in mind and solutions for solving problems of the potential business leads. This would encourage targeted audiences to offer their email address in exchange for a feasible solution to their existing problem.
Free traffic could be directed to the business squeeze page through Google if the squeeze page is vibrant to capture the attention of the search engine giant. Hence, the squeeze page must be properly optimized to be noticed by Google in order to secure higher rankings on the SERP list of the search engine.
Keyword Dynamics
Google would readily direct more web traffic to the business site when the web page or landing page contains relevant keywords or keyword phrases that are commonly used by targeted audience to find their preferred brand or company on the web. These keywords must be carefully chosen in order for the right audience to find the brand or business; hence, dynamic keywords would be of high value with low competition to attract the preferred business audience.
The right keywords could also be placed aptly in the title of the website or squeeze page to be displayed as an intriguing heading that would capture the attention of potential business leads. This would also capture the attention of top search engines like Google via its search algorithm to rank the page higher. A squeeze page could also have relevant keywords or keyword phrases in the URL which would also capture Google?s attention.
If descriptive keywords are also included in Alt image tags, these would boost the rankings of the webpage readily as search bots are unable to read images alone. The proper text descriptions to the images included in the squeeze page are highly useful to direct Google?s favor upon the page with higher rankings.
Include Links
Links are particularly instrumental in squeeze pages with keywords to attract potential business leads to the company?s website. Clear keywords which are specific about the link help to promote the brand or company while directing web users to the preferred call-to-action response.
Specific keywords in links help web users make a faster decision on going to the desired website to get what they are interested in than vague and common phrases such as ?click here?. Good links must be constantly checked and updated to ensure that interested web users would be directed to the right site instead of being broken which is frustrating to web users.
Responsive Web Designs
Companies that flow with the tide tend to ride the waves well; this is so with market trends which companies keep a check on. When the latest technologies surge in, companies must be alert and waiting with the changes to be implemented quickly.
The emergence of mobile technology brings about a host of sophisticated mobile devices that are used to search the Internet today instead of bulky computers or even laptops. If websites are designed aptly to be mobile friendly or mobile responsive, the webpage would be easily viewed comfortably on mobile devices such as smart phones and tablets. This feature is likely to attract the top search engines like Google to like the page and direct more web traffic to the site.
Google Apps
Google is dynamic in staying ahead of technology with new vibrant apps being developed. One of its cool apps is Google Maps with a ?Street View? which displays a virtual street-level tour. This new app allows web consumers or potential business leads to view the company on the street for easier finding. Depending on the web user?s location, Google Maps offer as many as 4 different views to locate the company easily.
This is a great app in which business prospects are brought to an awareness of where the brand or store might be located. It could end up that the store is just round the corner from where the business lead is. More sales can happen to boost the profits of the company when web users turn on Google Map to find what they want where they are at any point in time.
