First page rankings for small businesses may seem out of reach but it is possible with the application of the right tools and techniques. With the advanced technologies of today, there is no distinction between small and big businesses operating on the Internet as the boundaries have been blurred. With the right application of search engine optimization, a small business website can be displayed on the first page of Google easily.
Optimization considerations
Small business enterprises need to consider SEO features, tools and resources when it comes to higher page rankings for their websites.
1. Onsite optimization
It is necessary for small businesses to consider impactful onsite optimization where their web business site is made more favorable to popular search engines like Google. The changing search engine algorithms sends chills down SEO experts’ spines as the algorithm requirements become more stringent with a quick blacklisting of companies that do not comply with the requirements and guidelines.
A total compliance with the search engine algorithm requirements would scale the small web business sites up to higher positions in the page ranking list where first page, if not first position, is a possibility and reality. An onsite optimization for small businesses is possible when the website contains relevant and impactful keywords. Popular search engines are able to search and deliver more accurate results even with a phrase or keyword. A more relevant keyword to a search phrase would increase the ‘like’ by popular search engines.
This is easily achievable with original content having the relevant keyword in the title and headline of the article. The keyword should be mentioned a few times throughout the body of the article to enjoy higher page ranking.
2. Offsite optimization
Offsite optimization is just as important as onsite optimization. An important element in offsite optimization is backlinks. These are powerful links found in other pages to direct web traffic back to the small business website as potential leads. It is likened to a vote for the web business site which increases the chances of higher search engine page rankings. The more traffic generated from backlinks to the website, the more favored the website is by popular search engines.
Effective backlinks can be generated via original and interesting articles that are relevant to web readers. A consistent submission of great contents is excellent in generating backlinks as top article directories are always on the lookout for good articles and publishing in them would also catch the attention of popular search engines. ezinearticles.com is one example of a top directory for articles where a bio link is allowed to let web readers forward to the target web business site.
YouTube offers great online video facilities where promotional videos can answer product or service questions more effectively with sight and sound instead of just text. A link can be created in the video to link back to the web business site. Profiles on popular social networking sites like Facebook and LinkedIn attract millions of potential leads to choose the best target markets. Hence, it does not matter how big or small a business is at this point in time, the right use of SEO tools and techniques would grow the business in no time when the business gets higher page rankings.
Market domination
Any small business can be a market leader regardless of its products or services in any industry. A great web business site that is always updated and changing with the times would gain favor with web visitors and popular search engines. More ‘likes’ on social media networking sites such as Facebook would boost the business’s page ranking with expert contributions of original and helpful articles to the web community.
The web marketplace can be easily dominated with high quality contents that are regularly posted in the proper manner such as through manual submissions instead of automatic submissions. It is important to be clearly visible on Google’s first page to attract new business and potential leads. A website that is placed on popular search engines’ first page tends to secure more visitors as there are already a full page of potential websites listing for the web readers to click on; most web readers hardly move on to the second or third page as the best links are deemed to be on the first page. Hence, it is competitive among businesses to secure first page rankings on Google, Yahoo or Bing.
Failure to succeed
Securing first page ranking on popular search engines may not be easy for many companies. Failure to achieve the desire first page ranking could be caused by many factors such as a high competition in the market with lots of investment made to ensure a first page ranking. Many businesses attempt to secure the desired page ranking on their own although they may not be the experts in this arena. A lot of effort, time and money are spent to understand and implement the tools but success eludes when the processes or tools are wrong or inappropriate. A poor analysis of the website and its business competition is another important factor for failure. A lack of comprehensive SEO strategies is detrimental to the success of a small business aiming for first page on top search engine searches.
To avoid disappointment and frustrations, a small business can hire professional SEO experts for this task which can satisfy the objective in a matter of weeks.
Professional SEO services
For those small business owners who already have their hands full with their business product developments, marketing strategies and future growth of the company, SEO services should be considered for professional assistance that would boost the page ranking of the web business; preferably in the first page.
There is a myriad of SEO packages that are cost effective and efficient to meet the objectives and goals of the business. Guarantees are made on higher search engine page ranks, potential leads and bottom lines. A faster and bigger ROI is expected with the best of SEO online marketing campaigns that suit the small business.
