The new technologies and the Internet encourage new business marketing tools and strategies such as email marketing which is very profitable in generating extra income easily. This leads to more enterprising entrepreneurs venturing into email marketing with its basic concepts and strategies understood and applied correctly. The money is actually in the list; meaning that more income would be generated if there is a long list of subscribers to the promoted business venture.
However, it is crucial to set up and build on the list. This would require compelling emails to be sent, opened and read for the desired purchase actions to take place before the money comes through.
Tips to build a list
It is imperative to generate a good list for email marketing to be successful. This would require bypassing spam filters through the use of spam words that are noted by spam filtering engines and search engine algorithms. Certain words such as ‘free’, ‘discounts’ and ‘sales’ are considered spam words and they may cause the email to be automatically trashed without the recipient knowing its arrival. The marketer would have wasted his time and effort in sending that crucial product promotion email.
A good subscriber list can be built without links to blacklisted sites as this course of action would also get the email blacklisted by search engines. The email would also not get through the spam filter set in the recipient’s email system. Before sending out ad emails, the wise marketer should engage a spam checker to vet through the email to be sent to sieve off spam words that might trigger spam filters at the recipient’s end. A spam score above 5 is a strong indicator that spam words are employed, which would trigger off spam filters. The email content should be re-visited and edited.
Email recipients who are open to be subscribers to online business offerings may be flooded with a host of emails every day. Hence, sent emails should stand out from the crowd for an immediate awareness of the recipient. The subject is the best attention grabber in an email. An exciting and intriguing subject entices subscribers and potential leads email recipients to open up the email instead of trashing it without opening. A subject heading that is enticing generates curiosity that would get the email opened.
Email marketing forms an effective marketing tool if the emails are opened and read with the desired course of actions taken. The online marketer engaging email marketing should work on copywriting skills to compel subscribers on ‘call to action’ activities.
Attention grabbers
Effective email marketing strategies include attention grabbing strategies that would perk up the interests of subscribers. Every email sent from an online marketer should contain plausible solutions to the subscriber’s problem. This should be obvious from the email title, which should be well worded to capture the email recipient’s attention.
Subscribers are expecting problem solving emails on a regular basis that would benefit them in life without incurring too much hassle or cost. There should be a regular contact with these subscribers to keep them interested in the business and potential offerings.
Feedback from customers is a great business opportunity for an online business to grow through email marketing. Customer feedback allows business owners and marketers to understand the preferences of current customers that support the business and poise it for greater growth and expansion. It is crucial to satisfy customer needs and wants instead of shoving down their throats what the business offers.
Invitations for feedback on recommended products and services would allow the business to be directed to the right path of success on the Internet via email marketing. Customer suggestions are valuable to build up the business as it is crucial to note what customers want and prefer than what is currently offered.
Bonus gifts are another great way to entice subscribers to open up their emails. Discounts and limited offers are often effective attention grabbers in email marketing strategies where few consumers can resist. Freebies not specific to the product offer can also be used to entice subscribers to consider the business offerings. This could include free gifts, shopping vouchers and demos.
The right email title forms a powerful tool in captivating email recipients’ attention to open up the email. Great bargains from online business offerings are not to be missed as no cost is usually incurred. Putting oneself into the customers’ shoes is ideal in understanding the needs of the customers to generate appropriate and effective email marketing strategies.
Sharing relevant information
Junk emails take up space and time to open and read. Effective emails should be interesting and educational with relevant information that would benefit the reader in some way. Quality content is essential to impact email recipients to open up emails that sell or promote business goods and services. This would build up trust and loyalty in email recipients who would turn customers in supporting the business.
A more entertaining or memorable email makes a deeper positive impact on email business subscribers. This refers to the inclusion of videos that are well produced with the right sales message presented professionally without being forceful on consumers to make a purchase or undertake the ‘call to action’ option. The included videos should be informative and relevant to the viewer that would enhance the knowledge base and skills needed in current lifestyles.
Free downloads of interesting content would entice more subscribers to the online business readily as the rising cost of living may hinder consumers from making a commitment towards paying resources and information.
Effective marketing campaigns
An effective email marketing campaign requires good planning and implementation. Niche markets may need to be identified with the best of hot products or services desired. The online business subscriber list can only increase with proper online marketing strategies that are exciting and useful to email recipients.
Every aspect of the email marketing campaign is important to ensure a success. This would refer to the subject, title and content of the email in its entirety. The web business site should be well planned and designed with a user friendly layout that would encourage repeat visits.
