Every business today would want to implement the most effective marketing strategy to ensure a successful marketing campaign that would draw in the desired web traffic to their shores constantly. This would form the ideal lead magnet that would attract the right target audience convincingly to grow the business mailing list.
Consider the Squeeze Page
One of the most dynamic marketing tool businesses are deploying today in securing more web traffic to their sites is the landing page which is also known as the squeeze page. This is a specially designed webpage where web visitors are directed to when they click on the provided link for further information on the product or service advertised. This page is instrumental in enticing the web visitor to sign up as a potential business lead or customer and boost sales.
However, it is a challenge for many businesses in generating the most vibrant lead magnet that would never fail in attracting the preferred niche audiences to their websites as many business squeeze pages are not well designed to be effective in its role.
If a squeeze page is optimally designed, it is capable of creating a dynamic customer list, which grows the business easily through higher sales and profits. It can become a vibrant list building machine quickly to boost the market presence of the company or brand.
When the business is clear in its focus, it can build a complete marketing funnel behind its lead magnet that would be irresistible to targeted audiences.
Benefits of a Squeeze Page
The presence of a well-designed squeeze page is highly beneficial to the company. Web visitors could just click on a link if they are interested in what is promoted to enjoy the specified benefit such as a free e-book or attractive discounts. In exchange, web visitors would be required to provide their consent for the company to send more information about their brand and business offerings in the future via emails when the email address is given by the web visitor.
This is how the landing page or squeeze page could ?squeeze? relevant contact information from the web visitor to benefit the marketing endeavors of the company. The squeeze page is highly effective when there is no other option provided. This avoids distraction to the web visitor who would be more inclined to make a more favorable decision on the brand or company.
Components of Squeeze Pages
Well written sales letters are commonly used in landing or squeeze pages. The contents of a sales letter are highly effective in convincing targeted audiences about the products or brand promoted. Similarly, videos are another form of dynamic sales letters which could be deployed as squeeze pages. It is easy for the web visitor to click on a video link to discover more interesting information on the sales page before making an important purchase decision.
The squeeze page must be well-designed with the right focus and elements to function impressively as it should generate higher conversions on web visitors. Not many business owners or marketers can design and develop a dynamic squeeze page to win over potential business leads to be loyal customers. Professional assistance may be required.
A great squeeze page is able to draw more subscribers to the business which could boost sales and profits at the end of the day. This requires designing talents and skills to ensure that the squeeze page converts well. This could prove to be a daunting task to many business owners or marketers as every niche is different. The myriad of variables could impact the page conversion performance unless a clear focus is exercised.
Golden Rules of a Squeeze Page
A successful squeeze page has some rules and tips to generate the desired results; one of which is to provide a pleasant environment for the web visitor for a full concentration on the promotion displayed. Avoid any type of distraction which may cause the web visitor to be diverted from favoring the business or brand. If the primary objective of the squeeze page is to convert, the environment must be suitable to help web visitors converge to that epic response desired by the company.
One simple approach for a clear focus on the squeeze page is to permit only one web page which visitors are directed to. Moreover, there should only be one offer which would embrace the entire mind and concentration of the web visitor. There should not be other options to distract web visitors; neither should there be any exit links or sidebars that web visitor might want to check out.
The squeeze page must be really compelling with an irresistible offer and intriguing appearance. This would include the right formatting of appealing headline and presentation of points in bullet-forms for easy reading.
Business owners or marketers could also activate a template in squeeze pages that would cut down the amount of time and effort in design and development. There are professional web page designers who are skilled in creating dynamic squeeze pages for any company. YouTube is another great platform to search for videos that offer step-by-step guides in building a squeeze page.
Tips and Secrets
A dynamic squeeze page may be designed in different ways that would attract targeted niche audiences to the business shores. Many businesses deploy the ?You Forgot? reminder that would draw in more potential business leads and customers even if they might have rejected the brand or business offer before.
Companies are also using the ?Use ___,? question formula which has been proven to reduce click costs while increasing the number of conversions. Business owners or marketers need only to fill in the blank with their preferred marketing word to boost clicks while costs plummet.
The use of sub-headlines is highly effective when deployed appropriately. The mention of ?Plus… We?ll Reveal?? is a great marketing strategy that is likely to push up sales at very low costs. An intriguing headline tells web consumers precisely what to expect from the advertisement while the sub-headline lets them know the value and usefulness of the product or service when purchased.
