The world of social media on the Internet is fast becoming a popular platform for businesses to gain more potential leads and customers. Social media networks like Facebook and Twitter which started as social media sites for communication amongst familiar groups have expanded to be profitable business platforms instead of the original function of personal connectivity.
New aim
Social media networks have been transformed from a personal application to a business proposition. Its original aim was a simple connectivity platform for its users to share personal opinions, thoughts, pictures, photos and videos with people they know. It was an easy mode to interact with familiar circles of influence. However, with modern technologies and available tools, social media networks incorporated advanced features that benefit business entities and marketers when appropriately implemented.
There are new structures of Facebook fan pages for every party to upload their desired information to one and all for the sole purpose of disseminating the information to the targeted audiences for an intended goal. The fan pages allow a sharing of selected information to various users on the media platform.
With Facebook marketing, a modern and innovative business entity can succeed in the market applying the myriad of search engine optimization features and tools to handle the host of online marketing activities. Ordinary consumers, celebrities, business organizations, social organizations and government figures are onto social media platforms to be connected with others.
Objectives
There is a sleuth of reasons to adopt Facebook marketing for any modern business. It is a proven marketing technique that is effective in building brand presence in the market. The required tools are few with an electronic device such as a computer or smartphone that has Internet access.
The required knowledge and skills in creating a Facebook account, fan pages and connectivity are few and simple. It is easy to identify the specific target audience desired on Facebook to direct the right types of traffic to the profile page.
More and more businesses today are incorporating Facebook marketing into their online marketing plans as these social media networks have millions of members or followers. Hundreds of thousands of Facebook users surf the web daily while connecting with one another. Their web presence is attractive to business marketers who are trying to draw them to view the business promotions to boost the company brand and sales.
Facebook marketing allows the marketer to identify and locate the desired audience via different categories such as age, gender, interest and preferences towards products and services. The widespread popularity of Facebook with its millions of users is ideal for any modern company to increase their business opportunities in capturing their targeted customers as well as establish their market visibility through a stronger awareness of the brand and image.
Another amazing outcome of using Facebook marketing is its ability to encourage contact-to-contact association from one Facebook user to another. This form of connectivity helps advertise the products and services without incurring extra costs as trusted referrals are made by established Facebook users personally. The prominent ad display on the user’s window at a certain position is another Facebook marketing strength for businesses to catch the attention of Facebook users in a subtle manner.
Benefits of Facebook marketing
Calculations show that a business that engages in Facebook marketing enjoys lower marketing costs as much as half especially in advertising. Modern consumers are relying more on Internet information for the latest updates on local or worldwide news than on traditional media platforms. Facebook marketing is much cheaper to advertise compared to traditional mass media modes like newspapers, TV and radio or bill boards.
With millions of users, social media networks like Facebook allow businesses to reach a wider targeted audience with more possibilities as potential leads that would keep operations healthy and strong over a longer period. A wider market audience via Facebook marketing can boost the online presence of a business when used in conjunction with the web business site. Business development and growth are faster with the latest tools and technologies in the market today as more advanced features are incorporated into online marketing options for business entities of all sizes and industries.
Product launches
Facebook marketing is an extremely powerful tool in successful product launches with the millions of users on the platform every minute. With a strong Facebook audience list, product launches are very powerful via online marketing using Facebook.
A well designed Facebook fan page becomes a crucial marketing tool for businesses to introduce their new products or services. Smart online marketing strategies are implemented to draw more traffic to the fan page to entice readers to ‘Like’ that page that displays the new products or services. A high number of ‘Likes’ boosts the market presence of the business with a better branding and image.
A constantly updated Facebook fan page attracts customers who are always looking for new things on the web. Blog posts with high quality articles are instrumental in keeping loyal customers, especially with interesting videos and graphics. A brief About section is helpful to Facebook fans in discovering the promotions without too much graphics.
Benefits to affiliates
Facebook marketing is also very beneficial to online marketing affiliates who need to look for potential consumers constantly. These affiliates may be involved in a host of online marketing business ventures that require a constant stream of traffic to the affiliate merchant’s website.
Affiliates can source for more potential customers from social media sites as there are always new members added to the sites. Consumer preferences and opinions may change over time to be good marketing targets of affiliate marketers to fulfill their online marketing business objectives.
It is easy for affiliates to interact with others on social media networks to establish a friendship before embarking to influence these on a business venture. Affiliates can also share their areas of expertise on Facebook to impress other users who would follow to discover more with a conviction on the value of the business promotion. Hence, a fan base can be easily established with a potential growth over time.
