It may be easy to start a business, but it can be quite difficult to maintain it especially in this competitive era. Modern technologies offer a host of delightful online marketing business opportunities that are grabbed by many business opportunists without a full understanding of the scope of requirements or demands.
The latest fad in the progressive technology era is the availability of mobile marketing where state-of-the-art mobile devices are now roped in on Internet marketing and businesses. As more and more consumers become acutely aware of the great business potential in mobile marketing, more of them are jumping headlong onto the bandwagon with little or no relevant knowledge of starting, maintaining or growing the business.
The mobile marketing business may still be a new industry in the marketplace, but it is quickly booming. This is where interested mobile business owners or marketers need to be better equipped with the necessary business models, tools and skills as well as the knowledge and techniques to enjoy a successful mobile advertising business.
Below are 8 potential business models to start a mobile marketing business on the web to enjoy success.
1. Text messaging services
Text messaging is a very common mobile marketing business strategy, although the mobile phone was originally designed to make calls and interact with the receiver verbally. But with modern technology and lower costs, text messaging is a better option to inform a long list of potential leads on a business promotion. This approach is very fast and effective to start a mobile marketing business, especially for local businesses as the charges are usually very low.
A mobile business marketer can also render special services such as writing professional SMS text messages on behalf of business owners who need to send out promotional updates to their long list of customers. It is crucial to formulate the SMS professionally to ensure a favorable response from the recipient as text message writing requires a strong writing skill that is creative which is not many business owners’ forte.
An effective business text message must invoke a favorable response to benefit the business.
2. Website design on mobile
With the great hype of well designed websites for business using the best of the web designing technologies, it is not surprising for mobile devices to adopt similar standards and expectations. Indeed, a well designed mobile website would be impressive as the mobile screen is generally smaller in size compared to the tablet or computer.
The web pages must be legible and presentable to encourage mobile users to activate purchase decisions on their mobile devices comfortably and immediately. One of the advantages of a mobile device is to be able to view any website content immediately with Internet access. This handheld digital device is often close to consumers to be the first point of access to information and purchase decisions.
3. Professional consulting
A skilled mobile marketer would want a comprehensive and a professional mobile business that offers stellar services to stay in business; much more to grow the business. Professional mobile consultation requires the marketer to be well versed on specific areas that benefit targeted audiences.
It may be necessary to collaborate with other parties for a full-fledged professional mobile consulting business in the market to be viable and respected.
4. Virtual assistant
Virtual assistants are crucial in the Internet world, especially in marketing where a huge consumer market is targeted for large traffic volumes to the web business site. These professionals would be helpful and needful as the mobile websites increase in numbers.
5. Affiliate marketing
Most business marketers would be familiar with affiliate marketing on the Internet. With the current mobile technology in the market, it is a potentially dynamic business model combining mobile marketing strategies and online businesses that are set up to make profits.
A lot of affiliate marketers are engaging this model with mobile technology to make their big bucks quickly. It is more effective and cheaper to use mobile devices in affiliate marketing strategies to draw more traffic to the targeted business site with the attached link.
6. New mobile apps
As mobile technology continues to develop and progress with advanced features, there would be a greater demand on dynamic mobile apps. These would form viable marketing solutions that can be incorporated into any modern mobile device such as smartphones, iPads, Androids and iPhones. Skilled software developers would be in demand for building and implementing bespoke mobile apps to satisfy the different mobile devices’ structures and branding.
7. Mobile content provider
Mobile marketers who have a strong flair in writing high quality content can consider the business model of a mobile content provider. There is a huge demand for bespoke and customized ring tones and mobile wallpapers as well as themes games and entertaining videos.
A mobile business marketer can be a mobile content reseller or producer if the right skills and creativity is available.
8. Mobile advertising
One of the most exciting mobile marketing business models is mobile advertising. The mobile device is the best platform to generate impactful ads for any business owner to draw immediate attention to the business offerings. The mobile device is normally within reach for an immediate notification to compel a business decision depending on the ad presentation.
Well designed mobile ads can be very powerful without jarring graphics or fonts. Mobile marketers may also render professional ad development services to business owners who wish to advertise on mobile devices via ad agency websites.
Conclusion
Any individual who wants to capitalize on the progressive mobile technology today can consider one or more of the potential business models on mobile marketing business. There are many variations and facets to each of their mobile business models which can still be tweaked to suit the online mobile marketer’s preferences provided that there is a niche market for the variation.
The first step to any successful mobile marketing business model is to conduct sufficient research on the model prior to implementation. Although not much capital is required to start a mobile marketing business, it is wise to consider the market conditions carefully before embarking.
