One of the quickest ways to get more traffic from Google is by buying ads. You give them money, they’ll gladly drive you visitors. The problem with AdWords though is, it’s expensive unless you can optimize your click-through rate. Hi everyone, I’m Neil Patel and today I’m going to teach you how to increase your AdWords click-through rate. What a click-through rate is the more people that you see your ad, if a higher percentage of them are clicking through, that means your click-through rate is increasing.
Let’s say your competition is paying $2 a click, and you on the other hand are only paying a $1 a click, if they show your competitor’s ads 10 times and it only causes one click, but if Google also shows your ad 10 times and it causes five clicks, they’re going to start showing your ads on top of your competitors. Even though you’re paying less, because Google makes their money per click, the formula ends up working out where they make more money from you than your competition. How do you optimize your click-through rate? First, go see who in your space is buying ads and what copy they’re using. In SEMrush you can put in any URL or any keyword and they’ll show you all the people who are buying ad spots. Let’s say the keyword is SEO, it will show you every single company that’s bidding on that term and the copy they’re using. The ones at the top tend to have the highest click-through rate, because Google optimizes for a click-through rate an income.
Second, you want to take that copy and see if you can create a better version of it. Use the ones at the top, they are the ones that you can get ideas from. Third, you want to make sure the keyword that the person is typing in is within your copy. If the keyword isn’t in there they are less likely to click through on to your website. Fourth, you want to daypart, what I mean by dayparting is you turn on your ads during specific times and turn them off during the times when you know you’re not going to get business. For example if you’re in the B to B niche, why would you advertise at nighttime when people are going to be searching during the daytime, when they’re at work clicking through on your website and buying? If your ads are showing up at nighttime the chances are the people who are searching aren’t your ideal customer.
Last but not least, geotarget your ads. If you know that you only serve your business within specific regions you wouldn’t want to show everyone your ad, because it wouldn’t be relevant to them, and if it’s not relevant to them they’re not going to click through. It’s funny, the other day I was looking for frozen yogurt, and when I was looking for frozen yogurt and I was typing it into Google, there was an ad for a company that had a frozen yogurt shop that was 50 miles away. Do you think I would ever click through and go there? No, but they were just wasting money.
I don’t know who’s running their ads, but they’re losing them a ton of money. Follow those steps, your click-through rate will go up, you’ll pay less for your ads, and you’ll generate more sales..
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