Small businesses today can be very enterprising with the emergence of new technologies that bring on a host of exciting and cost effective income generating solutions. A lot of small business owners are establishing small business ventures that need no premises with the advanced technologies set in place to open up a myriad of business opportunities; one of which is Pay Per Click advertising that is commonly known as PPC.
Basic concept
PPC advertising is a fairly simple business concept in theory that allows almost any consumer to consider purposefully. Basically, a PPC advertising venture requires an open account with Bing or Google and a selected ad with chosen keywords and the rate of payment for every click. It is the search engines that make PPC advertising simpler and user friendly to be attractive for enterprising entrepreneurs. A novice can generate a satisfactory income easily within weeks. The basic machinery in PPC is to have the desired traffic coming through. However, a good understanding of its basic principles is recommended to enjoy possible large returns.
Basically, PPC advertising requires a choice keyword that would be specified in a PPC campaign setup. This choice keyword must be well related to the preferred product or service. When a web consumers types in the choice keyword into one of the popular search engines, the created ad would be displayed. The ad position depends on the rate of contract. Top positions are more expensive. Ad positions are based on the highest bids following an auction system. Hence, it is a marketer’s goal to ensure that the ad appears at the best position to attract traffic. Search engines enjoy an attractive income through this system. Web marketers for small businesses that use PPC should consider some important tips to generate the best results.
Tip #1 – most potential customers
The goal of Pay Per Click advertising is to secure the most potential customers as possible instead of just clicks; there must be more customers clicking on the ad to get to the web business site for some purchase made online or offsite. PPC advertising is also known as Search Engine marketing.
Tip #2 – Auction system
New advertisers to PPC Advertising must understand the auction style system for high ad positions as the position would impact the quantum of traffic to the target business website. The right choice of keywords also impacts the traffic flow which PPC advertisers must be familiar with. Search engines are very cunning on baiting customers with “free advertising credits” to lock them in on file with their credit card. Such an approach may dry up the customers’ budget faster than allocated before profit is enjoyed. But with the right approach, PPC advertising can be a very powerful marketing tool for a small business.
Tip #3 – affordable rates for new customers
PPC Advertising involves Cost Per Acquisition (CPA) values which refers to the amount paid for a new customer; that is, close a sale. Some web marketers may covet top ad position that may cost them more than selling the product to make a loss. As such, marketers need to evaluate their business goals and online marketing approach with PPC to ensure that they will make a profit and not a loss.
Tip #4 – what customers want
It is important to bear in mind the needs and wants of the customer so that the right product or service is prepared for them. This would ensure that the customer would be more inclined to make a purchase as there are more and more customers browsing the web everyday for their shopping needs. The customer’s perspective is very crucial for a small business to succeed, especially with online advertising campaigns like PPC.
Novice marketers may wish to hire some professional advertising expert to assist in their first marketing campaign. Negotiations can be made to keep overall costs down while enjoying professional assistance. Certain services can be reduced or eliminated to lower costs without affecting the campaign results adversely.
Tip #5 – advertising locations
PPC advertising is ideal in promoting a small business. However, it is crucial to be impactful when setting up online PPC campaigns as the wrong advertising spot does not bring on the desired web traffic to boost bottom lines. The business goal and strategies must be kept in mind to make the best decision on location as different traffic flow operates in different locations.
Different advertising locations also may incur different types of costs that would burn a hole in the marketer’s pocket. Every location has many factors and variables of considerations which must be reviewed carefully for the best results to be generated. One of the best advertising spaces for PPC campaigns is Google AdWords. Brand awareness is cost effective with a huge traffic for the taking. Potential leads can be targeted through location with creative ads on identified websites specializing on a specific topic. The advert would be found based on the chosen keyword added to the campaign to create the right type of ads for more leads.
Tip #6 – best keyword choice
A well chosen target keyword is ideal to increase the rate of success with PPC advertising. When that keyword is used as the ad title, it can increase the conversion to sales rate instead of a sassy title that is hard to relate to the product or service in focus. The keyword should also be used on the landing page to increase click-through-rate or CTR activities.
The keyword is an extremely important feature in PPC advertising that must not be left to chance. Smart marketers would select and experiment to find the best fit with various match-types instead of choosing a broad keyword to play safe.
Tip #7 – engaging in social media networks
With the rapid emergence of cutting edge technologies, a plethora of social media networks is found on the Internet. These social media networking sites enjoy thousands and millions of active users who are ideal groups to direct to the desired PPC campaigns for any small business. Facebook is an ideal social media network to advertise to increase ROI quickly.
