Pretty much everyone that goes on the internet these days are on Facebook. It is a place for people to hangout, it is a place for people to socialize and it has become a place for people to build their network. No matter how you look at it at a viewpoint of an internet marketer, Facebook is a goldmine and any marketers who are serious with their business should look into getting traffic from Facebook.
Let’s take a deeper look into who are the people on Facebook. Because of its vast amount of users, Facebook consist of people of all ages. We have kids playing games on Facebook, teenagers looking for a relationship on Facebook all the way up to grandparents looking to have a great past time on Facebook.
So the answer to who is on Facebook can be generalized as ‘pretty much everyone’ and you won’t find that to be far from the truth. Hence as a marketer, instead of focusing on who is on Facebook, one should start asking about, who they are planning to target and how to reach these people that they are planning to target. When you can successfully achieve this, then you are in for a treat.
Know your market and demographics.
The first thing you will want to do when trying to laser target traffic or visitor that dwells within Facebook is to know your own target market and demographics. The crucial question that you have to be asking yourself first is ‘who are the people that are already buying actively on your site right now’. Studying these people will provide you with great valuable information on the demographics.
When it comes to valuable demographic information, you should need to know the age, the gender, their mutual interest on the subject, what are their concerns and troubles that they are facing . In advanced, you should also try to find out their hierarchy in the society and how much money are they earning per month. This is very important to help you price your product at the right amount.
Imagine pricing a product that is targeted to the rich people at a low price of $7. You are leaving a lot of money on the table. Or imagine pricing your product way overpriced while targeting people who are having financial issues. It will never work out this way. Another bad example is trying to sell a make money online product to the rich and not the poor. A good combination between price and the people who are buying will ensure a good and healthy business. All you need to do next is to send the right people in front of a converting offer and you will be in the profit zone.
How to reach them?
Good question, on Facebook, to reach your target market, you can use the Facebook Ad feature. This is a wonderful feature where you can quickly setup in the campaign to target only the people that you want. However, the traffic from this is not free because essentially you are buying an ad space in front of the people that you want to target. However, you are only paying when you people click on your links and land on your offer page.
Another great way to target people on Facebook is to create Fan Pages where you start a relevant topic of your product and also on interest to the people who you are targeting. This method is free but it does take time to build a fan base and targeting options are quite limited.
Hence depending on your budget, choose a marketing method that suits your business and fire away. Always remember that it is best to test small first (especially on paid ads) and only spend more to until you are sure that you will be able to profit from the campaigns.
What can you do to get their attention?
This question depends heavily on your niche. You need to find out what is it that people are concerned about. For example, in the ache niche, people will notice you not when you tell them that you have a cure… but that if they don’t do something about it, people will discriminate them. Target them emotionally, and their emotions will drive them to take actions to solve the problem. People need to see that they have to do something or else things will turn out pretty bad really soon.
Hence, on Facebook, you should use clever pictures that your target market can relate to or a catch phrase that will catch their attention within seconds, and get you the click that you need to in order to show them what you have to offer for them. When this is done properly, you will find the traffic on Facebook can be equally be as profitable as other paid advertising platforms out there.
