Internet business owners and marketers must always keep track of their web traffic volume and conversions to gauge the success of their marketing campaigns. It is futile to execute a myriad of marketing campaigns without the appropriate web traffic volumes that translate into the desired potential lead conversion rates which bring in higher sales.
An average conversion rate from any web traffic directed to the website could vary between 1.5 and-6.0% based on niche markets and marketing campaign dynamics. Conversion rate optimization experts in the market reveal different conversion rates for different top market niches:
1) Telecom and Internet ? 6.3%
2) Electronics and Computers – 4.8%
3) Retail and Consumer shopping ? 3.6%
Check and Compare
If an Internet business’s conversion rate is way below the industry standard on that niche market, marketers would need to reconsider the dynamics of their marketing strategies and campaigns. A low conversion rate, especially from high web traffic is cause for concern on the viability of the business in the market. Its visibility is likely to be overshadowed by uprising and more aggressive Internet businesses until the business drops off the market radar or stirs up to be proactive against the current competition.
Online profits are notably higher with higher conversion rates even with the same marketing budget. Marketers need a game changer that would improve their sales conversion rates quickly. This is why big companies in the market hire professional conversion rate optimization firms to enhance their sales conversion rate if it is currently low.
Professional Solutions
Experts may have to be roped in for a detailed professional analysis to eradicate the problem quickly and accurately. Such Conversion Rates Experts are equipped with web traffic analysis skills and resources to identify the cause of low sales conversions for any business in any industry.
Dynamic software tools such as Google Analytics could be employed to identify the source of the problem for a quick rectification before verifying new conversion rates with a large sample size. Once the issue is identified correctly and fixed, the web business site is likely to generate more sales even with the same traffic volume. It is possible that the improved sales quantum should continue even after the marketing campaign is over.
However, professional solutions from industry experts on sales conversion optimization may be costly for many companies that are tight with the budget. Alternative solutions may be sought to lower the cost of implementation for the desired results.
From small to large Internet businesses, many lack some essential element in generating a higher sales conversion rate despite their intense efforts and investments.
Topping Up What is Lacking
However, many factors could impact the sales conversion rate. This includes:
? Wrong business model applied
? Weak marketing channels engaged
? Poor competitive keywords
? Improper traffic campaigns implemented
? Inconsistent offers at multiple sales channels
? Slow loading times
? Bad sales copies
? Badly designed websites
Any of these factors could adversely impact the sales conversion rate of an Internet business unless the issue is identified and rectified quickly. But some of these could be resolved rather easily and quickly by business owners and marketers without incurring a high cost or professional solutions. Other related factors could be resolved when these basic issues are cleared properly. These are issues which marketers or business owners must pick up to resolve personally so that they are hands-on with the business in every aspect.
1) Enhance Marketing Focus with Clear Goals
It could be a lack of business goals and objectives that is keeping sales away. Marketers must be focused on their business goals and objectives before planning any marketing strategy or campaign with a targeted audience in mind.
A clearly defined goal or business objective for every marketing strategy to be implemented in a planned marketing campaign helps the marketers keep focused on the right track and identify success or failure in their marketing endeavors. This would include a statement on the revenue or sales expected, the number of customers targeted to achieve or the number of potential leads that would be engaged in a strong customer relation.
Such goals would help marketers schedule their workload wisely to become more productive with their time and effort. These are measurable goals which clearly note the success or failure of the marketing endeavor. Goals and objectives that are not achieved must turn the marketer back to the drawing board for a re-focus or identification of the right focus for success.
2) Enhance Marketing Approach with a Consistent System
It is true that business success does not happen overnight, but it is possible to drive a steady stream of business potential leads to the website if there was a consistent marketing system put in place correctly. Business prospects may not convert to customers overnight, but it can happen quickly with a step-by-step structured marketing plan that is clear cut on what needs to be done when.
Marketers would need to engage proactively in building strong relationships with every potential lead, understanding their consumer behavior and needs while earning their trust and confidence in the brand and business products. This would eventually lead to business opportunities to introduce business products and services that close in a sale.
The Internet offers many good guides on developing a strategic marketing plan that is cost effective. These proven guides could be easily tweaked to fit any company’s marketing goals and requirements to be successful.
3) Enhance Time Management
Every marketer or business owner would cry ‘foul’ on time management. A business could be very encompassing and engaging that there is hardly enough time to spend on other equally important aspects of the business. Hence, marketers and business owners would need to identify the most urgent and important plans of actions that must be taken; if not, proper delegation or out-sourcing should be considered for favorable results.
Everyone has 24 hours a day; an Internet business could be very successful if proper time management is exercised through an optimized marketing approach which could manipulate the latest technologies and market expertise.
